If you own an ETSY shop or are thinking about opening an ETSY shop in the future, then you will be interested in Store Focus, a book I just finished reviewing. Store Focus, by Barbara Jean, is a journal for Etsians and the perfect guidebook to help you get started, get organized and most importantly, get focused!
Navigating Etsy can be confusing for beginners and this is where Store Focus really shines - it gives you useful information and a place to jot down your notes, ideas and creative thoughts. It will help you navigate the Etsy world of shop names, tags and keywords, categories, shop announcements, and messages to your buyers.
Work on the 3 P’s - products, pricing and promotional strategies by using plans provided in the book. Organizing your supplier information is a breeze when you use the supplier info pages. Confused about retail pricing? That’s always my most difficult area. I loved how Barbara broke down Gross Profit Margin into a formula I could understand and use. This page right here was worth the price of the book!
Keep all your ideas in one spot and feel free to doodle – who knows where it may lead. Just do it in the journal so you don’t lose your ideas on a random napkin or slip of paper.
Have you thought about Social Media? What are your goals? Barbara suggests loads of platforms you can utilize and your journal is the place to lay it all out.
Links to Etsy Facebook Groups and resources for tags, keywords, marketing, titles and SEO are all provided here for you. Don’t know what SEO is? Well, buy the journal and save yourself the problem of figuring it out on your own.
Once your shop is up and running you’ll want to keep track of important stats like page views, favs, traffic sources and of course, revenue!! Twelve pages for shop stats will keep you organized for an entire year. Everything is at your fingertips and you can easily carry the journal around or slip it into your purse.
The only thing the journal doesn’t include that I would have found useful would have been a section on how to figure out your product shipping costs and exploring the maze of post office shipping supplies. That’s always been a landmine for me and I feel it would have been a helpful addition.
Store Focus can help you tweak your existing Etsy shop too. There’s always room for improvement, right? Well, I have exciting news – Barbara is taking pre-orders & will place a bulk order next Monday. It is regularly $18.95, but for her launch promotion it will be $16.95 plus free shipping for US customers, and discounted shipping for International customers. Also, as part of the launch, she will be signing copies, and there are 4 printable pdf bonuses as well. After the pre-sale ends, she can order the books in onesie - twosies, or you can get them off of Amazon. So please, if you’re interested, follow the provided link and pre-order your copy this weekend: Sun Lion Publications
(I was given an advance copy of this book in exchange for an honest review. All opinions are my own. Images are the property of the publisher and cannot be reproduced without consent.)